Amp is an online platform that aggregates content centered around sustainability. It was created as an open-access, central destination for information sharing and questions related to environmental and social issues in the context of business.
In working with the team of Presidio Graduate School students who conceived of the idea, we had conversations around what AMP wanted to feel like. Ultimately we arrived at a solution where there's a super-hero quality about the brand that exists in the cloud. The varied dots of color speak to to the crowd-sourced attribute of the offering and as the many dots come together, they create a cloud that amplifies.