1000 Fountains  |  Brand Strategy and Branding

1000 Fountains is a non-profit planning to provide free safe drinking water through a network of easily accessible water fountains as an alternative to bottled water for the people of San Francisco. Doing so mitigates the environmental impact of distribution and waste management of bottled water. The program was developed on a model that could be replicated and scaled in other cities throughout the country.
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