Conrad | Metlitzky | Kane | Brand Strategy and Branding
I started working with CMK when a third partner joined this firm. The culture of the firm is rooted in customized service leveraging their years of experience to advocate on behalf of their clients’ litigation disputes. As we explored various branding solutions, they requested a monogram which presented a challenge. One that required that no single initial would be more dominant than another, yet the mark had to prioritize the sequencing of particular letters. All while being interconnected. I intentionally chose a sans serif font to customize. Letters that had clean lines and angular features as a nod to the strategic nature of their work.