Conrad | Metlitzky | Kane | Brand Strategy and Branding
I started working with CMK when a third partner joined the firm. The culture of the firm is rooted in customized service leveraging years of experience advocating on behalf of their clients’ litigation disputes. As we explored various branding solutions, they requested a monogram which presented a challenge. One that required that no single initial would be more dominant than another, yet the mark had to prioritize the sequencing of letters referencing each of the partners. All while being interconnected. I intentionally chose a customized sans serif font. Letters that had clean lines and angular features. A nod to the strategic nature of their work.