L2O | Branding Strategy and Branding
The L20 platform provides a social, non-traditional learning practice that’s role-modeled to build a safe, positive and personalized learning community. One that allows users to build on an existing body of work (learning) to fuel an experience based on a shared collective knowledge.
The development of the mark led to explorations within the following areas reflecting the essence of the brand:
• Transparency within a learning community where knowledge is open-sourced.
• Spontaneous learning communities.
• Providing the opportunity to reflect upon learning as a cognitive advantage.
• Building a safe, positive and personalized learning community.
• Leveraging the “network effect,” within the context of learning.
The L20 platform provides a social, non-traditional learning practice that’s role-modeled to build a safe, positive and personalized learning community. One that allows users to build on an existing body of work (learning) to fuel an experience based on a shared collective knowledge.
The development of the mark led to explorations within the following areas reflecting the essence of the brand:
• Transparency within a learning community where knowledge is open-sourced.
• Spontaneous learning communities.
• Providing the opportunity to reflect upon learning as a cognitive advantage.
• Building a safe, positive and personalized learning community.
• Leveraging the “network effect,” within the context of learning.
![](https://cdn.myportfolio.com/548a2dd7ce5b1683a58eaa76951866b8/9093d18151d5cd4a6f1936d4_rw_1200.jpg?h=09915b4e4ccb05a743b6bcc976f655dc)