The world of a cabinet maker traverses a landscape of precision, details and artistry. All of which require a thoughtful approach, hence the cube within the cube. Allowing your mind and your eye to see things from various angles as you move through the interconnected planes. Working with Christopher Tomasi on rebranding his business came with a few requests for the logo. He wanted dimensionality and angles to be integrated as well as the use of a specific red. He was fond of an existing logo that had been created for a San Francisco builder that inspired aspects of the finished mark.